In collaboration with award-winning podcaster Jack Boswell, exciting stories will be told about world-famous Swiss events such as Art Basel in Basel, the Montreux Jazz Festival and the White Turf in St. Moritz. The new podcast ‘Views from the Top’ also presents the internationally renowned Weltklasse Zürich athletics meeting in the first three episodes. The podcasts are available worldwide on all popular platforms.
Podcasts are no longer just a trend, but an important part of modern communication. They offer a unique platform for addressing target groups emotionally and providing deeper insights. ST and STE use this opportunity to directly address international podcast fans and event lovers. With the podcast, they not only reach the existing audience of the events, but also new communities worldwide.
Swiss Top events as a flagship
The events presented include the international event highlights Art Basel in Basel, the Montreux Jazz Festival, the Lauberhorn Races, the Omega European Masters in Crans-Montana, the Locarno Film Festival, Lucerne Festival, Weltklasse Zürich, the Spengler Cup Davos and the White Turf in St. Moritz. These events radiate far beyond the country's borders and make Switzerland known worldwide as a travel destination.
‘Our various communities are spread across the globe and the appeal of our events is almost limitless,’ emphasize Raphaël Brunschwig and Christoph Joho, Co-Presidents of STE. The new podcast episodes allow an acoustic look behind the scenes of these top events and create a strong emotional connection with the audience through captivating storytelling. André Hefti, Chief Marketing Officer of ST, explains the added value for tourism promotion: ‘Our aim is to use inspiring stories to create travel impulses among discerning and affluent target groups who already have an affinity for Switzerland.’
Showcase for Weltklasse Zürich
Thanks to an episode on Weltklasse Zürich, the new podcast also focuses on the big sporting stage. However, the spotlight is not only on protagonists from the organizing committee and the world of athletes, but also on people from the audience of the traditional meeting. They provide a surprising and interesting insight into a major event with international appeal.
‘Weltklasse Zürich is a highly exciting international event that moves and inspires millions of sports fans every year. We combine tradition and innovation in a special way and are sure that the look behind the scenes through the Swiss Top Events Podcast in collaboration with Switzerland Tourism will get even more people excited about the exciting events in Switzerland,’ says Co-Meeting Director Christoph Joho.
Jack Boswell as host
The award-winning British podcaster Jack Boswell, known for his travel and event formats, will host ‘Views from the Top’. Each episode is dedicated to one of the events and highlights lesser-known, inspiring and entertaining aspects. Boswell talks to the people behind the events and shows what makes these events a worldwide success. In addition to Weltklasse Zürich, Boswell also portrays the Locarno Film Festival and the Lucerne Festival in the first three episodes. ‘I'm really looking forward to the launch. Our listeners can look forward to exciting personalities, surprising stories and unconventional insights - it's going to be captivating!’ says Boswell.
The first season of ‘Views from the Top’ comprises nine episodes of 20 to 25 minutes each in English, which will be released in three blocks - three new episodes every week. This rhythm allows the audience to discover Switzerland and its top events in stages.
List of Episodes:
Episodes 1 to 3
Episodes 4 to 6
- Omega Masters Crans-Montana
- Montreux Jazz Festival
- Lauberhorn-Rennen
Episodes 7 to 9
- White Turf St. Moritz
- Art Basel
- Spengler Cup Davos
